Services marketing :  concepts, strategies and cases / 
K. Douglas Hoffman ... [et al.]. 
 - London :  Cencage Learning EMEA,  2009. 
 - xxii, 624 p. :  ill. ; 25 cm. 
<br/><br/> 'This work is adapted from Services Marketing: Concepts, Strategies and Cases, International Student Edition, 3rd edition, published by South-Western, a division of Cengage Learning, Inc., 2006.' 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781844808137 (pbk.)  RM251.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.