TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy
SN  - 9780538467384 (pbk.)
PY  - 2011///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -