Ferrell, O. C. <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline. 
 - 5th ed. 
 - Australia :  South-Western Cengage Learning,  c2011. 
 - xxiiI, 743 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780538467384 (pbk.)  RM598.50 053846738X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.