Pride, William M. <br/><br/>
Marketing express / 
William M. Pride, O.C. Ferrell 
 - 2nd ed. 
 - Mason, Oh. :  South-Western Cengage Learning,  2011. 
 - 1 v. (various pagings) :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780538466813 (pbk.)  RM217.82 0538466812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.