TY  - BOOK
AU  - Lambin,Jean-Jacques
AU  - Chumpitaz,Ruben
AU  - Schuiling,Isabelle
TI  - Market-driven management: strategic and operational marketing 
SN  - 9781403998521
AV  - HF5415.12.E8 L36 2007
PY  - 2007///
CY  - Basingstoke, New York
PB  - Palgrave MacMillan
KW  - Marketing
KW  - Europe
KW  - Management
N1  - 'Tome 2.'; Includes bibliographical references and indexes
ER  -