Lambin, Jean-Jacques,  1933- <br/><br/>
Market-driven management :  strategic and operational marketing / 
Jean-Jacques Lambin in association with Ruben Chumpitaz and Isabelle Schuiling. 
 - 2nd ed., [English ed.]. 
 - Basingstoke ;  New York :  Palgrave MacMillan,  2007. 
 - xxxvi, 477 p. :  ill. ;  26 cm. 
<br/><br/> 'Tome 2.' 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781403998521  RM192.75 1403998523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Europe.<br/>Marketing--Management.--Europe
<br/><br/><label>LC Class. No.: </label>HF5415.12.E8  / L36 2007