The SAGE handbook of social marketing / 
 Social marketing. 
edited by Gerard Hastings, Kathryn Angus, Carol Bryant. 
 - London :  SAGE,  2011. 
 - xxvi, 442 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>9781849201889 (hbk.)  RM430.85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing--Handbooks, manuals, etc.<br/>Behavior modification.