Lee, Nancy,  1932- <br/><br/>
Social marketing :  influencing behaviors for good / 
Nancy R. Lee, Philip Kotler. 
 - 4th ed. 
 - Thousand Oaks, Calif. :  SAGE Publications,  2011. 
 - xi, 502 p. :  ill. ;  24 cm. 
<br/><br/> Prev. ed. entered under : Kotler, Philip. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781412981491 (pbk)  RM204.04 1412981492 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.