TY  - BOOK
AU  - Butterick,Keith
TI  - Introducing public relations: theory and practice 
SN  - 9781412921152 (pbk.)
PY  - 2011///
CY  - London
PB  - SAGE
KW  - Public relations
KW  - Management
N1  - Includes bibliographical references (p. [219]-222) and index
ER  -