Butterick, Keith. <br/><br/>
Introducing public relations :  theory and practice / 
Keith Butterick. 
 - London :  SAGE,  2011. 
 - xvi, 228 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [219]-222) and index. 
<br/><br/><label>ISBN: </label>9781412921152 (pbk.)  RM104.27 9781412921145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--Management.