Handbook of marketing scales : multi-item measures for marketing and consumer behavior research - Netemeyer, Richard G., 1956-; Haws, Kelly L.; Bearden, William O., 1945- (Los Angeles : SAGE, 2011)
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
Keywords: Marketing research; Consumer behavior -- Research