Sage brief guide to marketing ethics. 

 - Los Angeles :  SAGE,  2012. 
 - viii, 218 p. ;  23 cm. 
<br/><br/> 'Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more'--Cover. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781412995146 (pbk. : acid-free paper)  RM90.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Moral and ethical aspects.<br/>Business ethics.