International marketing - Czinkota, Michael R.; Ronkainen, Ilkka A.; Sutton-Brady, Catherine; Beal, Tim. (Victoria : Cengage Learning Australia, 2011)
Previously published by South-Western cengage Learning as International Marketing by Michael Czinkota and Ilkka A.Ronkainen. Authorised adaptation of the ninth edition by South-Western Cengage Learning.
Buku bacaan asas fakulti
Includes bibliographical references and index.
Keywords: Export marketing