TY  - BOOK
AU  - Chitty,William
AU  - Nigel Barker,Nigel
AU  - Shimp,Terence A.
TI  - Integrated marketing communications
SN  - 9780170136679
PY  - 2008///
CY  - Victoria
PB  - Cengage Learning Australia
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -