Chitty, William. <br/><br/>
Integrated marketing communications / 
William Chitty, Nigel Baker, Terence A. Shimp. 
 - 2nd Asia Pacific ed. 
 - Victoria :  Cengage Learning Australia,  2008. 
 - xxi, 414 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780170136679  RM515.76 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.