TY - BOOK AU - Shaw,Colin AU - Dibeehi,Qaalfa AU - Walden,Steven TI - Customer experience: future trends and insights SN - 9780230247819 (alk. paper) PY - 2011/// CY - Houndmills, Basingstoke Hampshire, New York PB - Palgrave MacMillan KW - Customer relations KW - Management N1 - Includes index; Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary-- ER -