TY  - BOOK
AU  - Soudagar,Reza
AU  - Iyer,Vinay
AU  - Hildebrand,Volker
TI  - The customer experience edge: technology and techniques for delivering an enduring, profitable and positive experience to your customers 
SN  - 9780071786973 (alk. paper)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer satisfaction
KW  - Customer relations
KW  - Management
KW  - Customer services
KW  - Technological innovations
N1  - Includes bibliographical references and index
ER  -