Hisrich, Robert D.

Corporate entrepreneurship : how to create a thriving entrepreneurial spirit throughout your company / Robert D. Hisrich and Claudine Kearney. - New York : McGraw-Hill, c2012. - xi, 337 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Entrepreneurship and corporate entrepreneurship -- Behavioral aspects of corporate entrepreneurship -- Understanding and managing the entrepreneurial process -- Identifying, evaluating and selecting the opportunity -- Locating the venture in the organization -- Organizing the venture -- Controlling the venture -- The internal politics of venturing -- Developing the business plan -- Selecting, evaluating and compensating corporate entrepreneurs -- Funding the venture -- Implementing corporate venturing in your organization.

9780071763165 (alk. paper) RM91.46 0071763163 (alk. paper)

2011-016483

015840918 Uk


Entrepreneurship.
Corporate culture.
Creative ability in business.
Venture capital.