The inscrutable shopper : consumer resistance in retail - Minahan, Stella; Sean Sands; Carla Ferraro (New York : Business Expert Press, 2011)
Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index.
Includes bibliographical references (p. [123]-149) and index.
Keywords: Consumer behavior; Consumption (Economics).; Marketing