TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Review of marketing research
SN  - 9780857244758 (hbk. : v. 7)
PY  - 2005///-
CY  - Armonk
PB  - M.E. Sharpe
KW  - Marketing research
KW  - Research, Industrial
N1  - Includes bibliographical references
ER  -