Pride, William M. <br/><br/>
Marketing / 
William M. Pride, O. C. Ferrell. 
 - 2010 ed. 
 - Boston, MA :  Houghton Mifflin,  2010. 
 - 1 v. (various pagings) :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780547167473 0547167474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.