Global consumer behavior / edited by Chantal Ammi. - London : ISTE, 2007. - xvi, 280 p. ; 24 cm.

Includes bibliographical references and index.

9781905209637 (hbk.) RM245.96 1905209630 (hbk.)

2007-003376


Consumer behavior.
Consumer behavior--Cross-cultural studies.
Consumers--Social aspects.
Internet marketing.