TY  - BOOK
AU  - Venugopal,Pingali
TI  - Marketing management: a decision-making approach 
SN  - 9788132104711 (pbk.)
PY  - 2010///
CY  - New Delhi
PB  - Response Books
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references (p. 215-228) and index; Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process
ER  -