Venugopal, Pingali,  1958- <br/><br/>
Marketing management :  a decision-making approach / 
Pingali Venugopal. 
 - New Delhi :  Response Books,  2010. 
 - xvii, 245 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 215-228) and index. 
<br/><br/>Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. 
<br/><br/><label>ISBN: </label>9788132104711 (pbk.)  RM69.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.