TY  - BOOK
AU  - Bickerton,Pauline
AU  - Bickerton,Matthew
AU  - Pardesi,Upkar
TI  - Cybermarketing: how to use the superhighway to market your products and services 
SN  - 0750628480
PY  - 1996///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Internet advertising
KW  - Internet marketing
KW  - Internet (Computer network)
N1  - Published on behalf of The Charted Institute of Marketing; Book is accompanied by one diskette, entitled'Cybermarketing :  how to use the superhighway to market your products and services', bearing the same call number and available at Bahagian Koleksi Media
ER  -