Bickerton, Pauline <br/><br/>
Cybermarketing :  how to use the superhighway to market your products and services / 
Pauline Bickerton, Matthew Bickerton and Upkar Pardesi 
 - Oxford :  Butterworth-Heinemann,  1996 
 - xvi, 306 p. ;  26 cm. +  2 computer disc (3 1/2') 
 - The marketing series. .
<br/><br/> Published on behalf of The Charted Institute of Marketing  Book is accompanied by one diskette, entitled'Cybermarketing :  how to use the superhighway to market your products and services', bearing the same call number and available at Bahagian Koleksi Media. 
<br/><br/><label>ISBN: </label>0750628480  RM69.66 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising<br/>Internet marketing<br/>Internet (Computer network)