Iezzi, Teressa <br/><br/>
The idea writers :  copywriting in a new media and marketing era / 
Teressa Iezzi 
 - New York :  Palgrave MacMillan,  2010. 
 - 213 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780230613881  RM69.53 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Marketing.