City branding : theory and cases /
edited by Keith Dinnie
- Houndmills, Basingstoke, Hampshire [England] : Palgrave MacMillan, 2011.
- xxix, 239 p. ; 25 cm.
Includes bibliographical references (p. 221-234) and index.
9780230241855 (alk. paper) RM134.19
Branding (Marketing)--Case studies. City promotion--Case studies. Municipal government--Public relations--Case studies.