City branding : theory and cases / edited by Keith Dinnie - Houndmills, Basingstoke, Hampshire [England] : Palgrave MacMillan, 2011. - xxix, 239 p. ; 25 cm.

Includes bibliographical references (p. 221-234) and index.

9780230241855 (alk. paper) RM134.19


Branding (Marketing)--Case studies.
City promotion--Case studies.
Municipal government--Public relations--Case studies.