Miletsky, Jason I. <br/><br/>
Perspectives on branding / 
Jason I. Miletsky, Genevieve Smith. 
 - Boston, Mass. :  Course Learning,  2009. 
 - xvi, 276 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781598638721 (pbk.)  RM92.97 1598638726 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Brand name products.<br/>Branding (Marketing)--Case studies.<br/>Brand name products--Case studies.