TY  - BOOK
AU  - Mainwaring,Simon
TI  - We first: how brands and consumers use social media to build a better world 
SN  - 9780230110267
PY  - 2011///
CY  - New York
PB  - Palgrave MacMillan
KW  - Social responsibility of business
KW  - Capitalism
KW  - Social media
KW  - Economic aspects
KW  - Branding (Marketing)
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -