Mainwaring, Simon. <br/><br/>
We first :  how brands and consumers use social media to build a better world / 
Simon Mainwaring 
 - New York :  Palgrave MacMillan,  2011. 
 - vi, 250 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230110267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social responsibility of business.<br/>Capitalism.<br/>Social media--Economic aspects.<br/>Branding (Marketing)<br/>Internet marketing.