TY  - BOOK
AU  - McDonald,Malcolm
AU  - Payne,Adrian
AU  - Frow,Pennie
TI  - Marketing plans for service businesses: a complete guide 
SN  - 9780470979099 (pbk. : alk. paper)
PY  - 2011///
CY  - Chichester, West Sussex
PB  - John Wiley & Sons
KW  - Service industries
KW  - Marketing
KW  - Planning
N1  - Includes bibliographical references and index
ER  -