The principles of Islamic marketing - Alserhan, Baker Ahmad (Burlington, VT : Gower, 2011)
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
Includes index
Keywords: Markets -- Islamic countries; Islamic countries -- Commerce