Alserhan, Baker Ahmad <br/><br/>
The principles of Islamic marketing / 
Baker Ahmad Alserhan 
 - Burlington, VT :  Gower,  2011. 
 - xiii, 204 p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/>Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. 
<br/><br/><label>ISBN: </label>9780566089220 (hardback : alk. paper)  RM218.52 9781409428947 (ebook) 
<br/><br/><label>LCCN: </label>2010-052247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markets--Islamic countries
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Islamic countries--Commerce