TY  - BOOK
AU  - Fliehman,Deborah G.
AU  - Auld,David D.
TI  - Customer retention through quality leadership: the Baxter approach
SN  - 981007431X
PY  - 1994///
CY  - Singapore
PB  - Toppan Company
KW  - Consumer satisfaction
KW  - United States
KW  - Case studies
KW  - Customer relations
KW  - Quality of products
N1  - p. 221-224
ER  -