Anton, Jon <br/><br/>
Customer relationship management  making hard dicisions with soft numbers 
Jon Anton ; contributing authors: Jodie E. Monger ... et al. 
 - Upper Saddle River, N. J.  Prentice-Hall  1996 
 - 183 p. : ill. ; 24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management--Statistical models<br/>Customer relations--Management--Case studies