Customer marketing :  how to improve the profitability of your customer base / 
Jay Curry ... [et al.]. 
 - London :  Kogan Page,  1998. 
 - v, 150 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0749426276  RM59.87 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprise.<br/>Customer services.<br/>Marketing.