Scott, Peter R., 1964-

Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka - Hoboken, N.J. : Wiley, 2011. - xx, 187 p. ; 24 cm.

Includes bibliographical references and index.

9781118061756 (cloth) RM154.85


Internet marketing.
Social media.
Business enterprises--Computer networks.
Customer relations--Technological innovations.