TY  - BOOK
AU  - Bird,Andy
AU  - McEwan,Mhairi
TI  - The growth drivers: the definitive guide to building marketing capabilities 
SN  - 9781119953319 (hbk)
PY  - 2011///
CY  - Hoboken, NJ
PB  - Wiley
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
KW  - Market segmentation
KW  - Economic development
KW  - Investments
N1  - Includes bibliographical references and index
N2  - 'The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth'--
ER  -