Bird, Andy <br/><br/>
The growth drivers :  the definitive guide to building marketing capabilities / 
Andy Bird and Mhairi McEwan 
 - Hoboken, NJ :  Wiley,  2011. 
 - p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth'-- 
<br/><br/><label>ISBN: </label>9781119953319 (hbk)  RM157.85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS / Marketing / General.<br/>Market segmentation.<br/>Economic development.<br/>Investments.