TY  - BOOK
AU  - Visser,Wayne
TI  - The Age of Responsibility: CSR 2.0 and the New DNA of Business 
SN  - 9780470688571 (hardback)
PY  - 2011///
CY  - Chichester, West Sussex
PB  - John Wiley & Sons
KW  - Social responsibility of business
KW  - Case studies
N1  - Includes bibliographical references (pages 367-376) and index
N2  - 'The new generation of CSR  In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as'greenwash') to a more interactive, stakeholder-driven model.  Provides a'second generation' approach to CSR that will breathe new life into the movement  Can increase the effectiveness of CSR as a strategy to create positive change in society through business  Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these'--
UR  - http://catalogimages.wiley.com/images/db/jimages/9780470688571.jpg
ER  -