TY  - BOOK
AU  - Sponder,Marshall
TI  - Social media analytics: effective tools for building, intrepreting, and using metrics 
SN  - 9780071768290 (alk. paper)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Social media
KW  - Marketing research
KW  - Consumer profiling
N1  - Includes bibliographical references (p. 297-305) and index
ER  -