TY  - BOOK
AU  - Imbriano,Lou
TI  - Winning the customer: turn consumers into fans and get them to spend more 
SN  - 9780071775267 (hbk.)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Creative ability in business
KW  - Consumer satisfaction
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -