Imbriano, Lou. <br/><br/>
Winning the customer :  turn consumers into fans and get them to spend more / 
by Lou Imbriano, Elizabeth King. 
 - New York :  McGraw-Hill,  2012. 
 - xxi, 214 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071775267 (hbk.)  RM77.50 0071775269 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Creative ability in business.<br/>Consumer satisfaction.<br/>Customer services.