TY  - BOOK
AU  - Docters,Robert G.
TI  - Contextual pricing: the death of list price and the new market reality 
SN  - 9780071772464 (hbk.)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Pricing
KW  - Marketing
N1  - Includes index
ER  -