Contextual pricing :  the death of list price and the new market reality / 
Rob Docters ... [et al.]. 
 - New York :  McGraw-Hill,  2012. 
 - vi, 264 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071772464 (hbk.)  RM99.20 0071772464 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing.