Fahy, John. <br/><br/>
Foundations of marketing / 
John Fahy and David Jobber. 
 - 4th ed. 
 - London :  McGraw-Hill Higher Education,  2012. 
 - xxiv, 359 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077137014 (pbk.)  RM200.43 0077137019 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.