TY  - BOOK
AU  - Walker,Orville C.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780071014847 (pbk.)
PY  - 2012///
CY  - North Ryde, N.S.W.
PB  - McGraw-Hill Australia
KW  - Marketing
KW  - Management
KW  - Decision making
N1  - Includes bibliographical references and indexes
ER  -