Marketing strategy :  a decision-focused approach / 
Orville C Walker ... [et al.]. 
 - 2nd ed. 
 - North Ryde, N.S.W. :  McGraw-Hill Australia,  2012. 
 - xxiv, 439 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071014847 (pbk.)  RM283.68 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Decision making.