TY  - BOOK
AU  - Belch,George E.
TI  - Advertising: an integrated marketing communication perspective 
SN  - 9780070997981 (pbk.)
PY  - 2012///
CY  - North Ryde, N.S.W.
PB  - McGraw-Hill Australia
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -